Good marketing is invisible. Bad marketing makes you invisible.

 

Our team has helped our clients  attract millions of dollars in stable results.

In our first meeting, we share  a detailed and transparent explanation of our process, what it will cost and how our process dovetails with the economics of your  business.

We ensure  money can be made and that our solution is affordable and makes sense at the stage you are at in your business RIGHT NOW.

Some SEO practitioners honestly feel like they can “game” or “fool” Google into providing them with results.  In the past some of them have been right – but the results don’t last.  Results achieved from short-term, corner-cutting and spammy and scammy tactics are WIPED OUT as Google becomes more-and-more  sophisticated.

We employ 100% Google-recommended and approved WHITE HAT tactics that aren’t vulnerable to changes in Google relevance and ranking algorithms.

Having mapped out the buying process of your prospects and identified competitive gaps you can quickly fill, we establish a TRAFFIC STRATEGY  to start delivering new leads right away.

As your PPC campaigns bring leads in a controlled, budgeted way we work on establishing a natural ranking on Google for the key phrases that your best prospects are using to find your type of service.

We have established STABLE results for our customers from the start by optimizing websites and developing genuinely valuable and engaging content.

We only use tactics that truly benefit a prospect given their needs in the buying process.

Beware of companies that promise impossibly-fast SEO results 

We Help You Participate in the COMPLETE Buying Process

Do you find yourself wondering what to do next in process of nurturing a relationship? Identify where the client is in the buying journey and provide them with what they need at that stage. Your prospect simply wants to make the best decision they can given the resources they have available to them..

Jeffrey Gitomer famously said, “People don’t like to be sold but they love to buy.”

5-Point Continuing-Improvement Strategy:

1. Design a dashboard with a CONTROL POINT CHAIN so you can monitor the performance of control points in your marketing system

 Set up a 30 minute strategy session and get a customized dashboard diagram set up for you live. Use it to create a model for constant improvement in your organization and to immediately understand the difference between distractions and opportunities in your business!

Need some help?

2. Link data to your dashboard diagram so it’s easy to see your strengths, weaknesses and opportunities from week-to-week.

Measure, interpret and manage the *leading indicators, improve your outcomes

Don’t wait for your accountant to tell you if you’re making money.  Figure out how to see the data and correlate it to actions you’ve taken and actions you are planning to take internally.  Know exactly where to put your attention to get the best results possible by understanding the difference between distractions and opportunities, as defined by strategy.

Set up a 30-minute strategy session and find out how to
quickly link your control point chain to real data each week.

* A leading indicator is any measurable or observable variable of interest that predicts a change or movement in another data series, process, trend, or other phenomenon of interest before it occurs

3. Establish tactical processes for improving the numbers along your entire control point chain.

Stable numbers closely managed and even modest constant improvement causes a compounding effect across your entire control point chain.  See a weak point in your control point chain you would like to improve on? 

Set up a 30-minute strategy session and find out how to
quickly link your control point chain to real data each week.

4. Use big data research to understand the competitive battlefield then…

  •  Improve your website, positioning and copy

  •  Improve the relevance and lower the cost of your traffic

  •  Improve your offers 

  •  Improve conversion rate on offers

  •  Improve your nurturing

Understand your prospect-audience, understand the strengths and weaknesses of your competitors, find out all the questions and keywords used in your space and when in the buying process they are being used and finally create introductory offers that transform qualified prospects into loyal clients.

Sign up for a 30 minute strategy session and get a free competitive report on your industry along with the keywords and content your top 3 competitors are using to get most of their traffic. 

5. In control point chain establish a profitable blend of high speed lead tactics and content strategy

Not all marketing tactics work at the same speed.  Some pay off quickly and some work more slowly.  Outbound lead generation campaigns on the phone, or paid traffic campaigns work very quickly, getting you results in hours, but are difficult to execute properly.   Slower inbound strategies like SEO and blogging can bring you business but take months to establish themselves.  A blended approach gets you new business now and helps to position you as a solution qualified searchers find when they’re looking for what you sell.

Sign up for a speed to lead strategy session to find out more about safely deploying speed-to-lead tactics in your business

Posts and Ideas

Episode One : Whats going on in your buyers mind?

Episode One : Whats going on in your buyers mind?

Title: Understanding the Buying Process: Getting Inside the Minds of Your Ideal Prospects Introduction: In the world of business, we often encounter challenges such as a shortage of leads, underperforming sales, or prospects who disappear before closing a deal. So,...

Content Strategy: Discovery Sophisticated Questions

Content Strategy: Discovery Sophisticated Questions

Unveiling the Sophisticated Questions: A Guide to Crafting Relevant Content Using Social Media and Blogs Introduction A proven approach to engaging with potential customers is by providing answers to their most relevant questions. In this comprehensive guide, we'll...

How to Eliminate Sales Friction

How to Eliminate Sales Friction

How to Eliminate Sales Friction Introduction Allow me to share an intriguing story about one of my esteemed customers who recently experienced a remarkable sales encounter. This customer deals in selling a range of boats, from affordable fishing dinghies to luxurious...

Handling Prospects Who Urgently Need Your Service

Handling Prospects Who Urgently Need Your Service

This is a follow-up video to my presentation on empathy in marketing. Today we're going to be addressing the urgency that a prospect actually has and it's a mistake to treat everyone the same. Today we're going to be talking about people to have an immediate need...