The Zero-Noise Blog

How to Market Your Law Firm, Fast!

Jun 14, 2018

I just wrote this, on Quora to the question "How am I meant to know how to market my law firm?". Marketing ANYTHING is complex. This certainly includes your law firm. I’ve gone to some pains to explain this on my law firm marketing youtube channel, but here is the...

Episode 004 Carl Richards

Apr 21, 2018

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects? The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality...

Episode 003 Secrets of Professional Telephone Prospecting & Sales

Apr 11, 2018

[simple_survey id="10"]Today on the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world – cold calling! If you’re like most people you are immediately put in mind of skeevy scammers and dial for dollar telemarketers...

Episode 002 – The Art of Video Blogging With Brad Way

Mar 28, 2018

[addthis tool="addthis_inline_share_toolbox_b8kl"]Video blogging is quickly has become a powerful way to communicate your personality and expertise. Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?...

Episode 001 Rick Frasso and The Art of Face to Face Networking

Mar 27, 2018

[addthis tool="addthis_inline_share_toolbox_b8kl"]Rick is the CFO at Response-IT and Canadian Cloud backup in Kingston Ontario. He's involved with many community groups like The Rotary, Innovate Kingston, Switch and he's on the board for Kingston Chamber of Commerce...

Do you Understand Your Wins?

Sep 16, 2017

We’ve all heard that we have to learn from our mistakes, but I think it’s more important to learn from successes. If you learn only from your mistakes, you are inclined to learn only errors. Norman Vincent Peale We've all had the experience of throwing an object and...

8 Reasons You Should Start Your Own Law Firm Right Out of Law School

Sep 13, 2017

You can make the rules, define what you do and work for the kinds of clients YOU want to work with. If you are working for a firm you have no control of the kind of work you do day in and day out. As a partner in your own firm, you can learn to screen out the...