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What does Video background mean in website design?

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What Does Video Background Mean in Website Design?

Many websites use video backgrounds, often believing it adds a modern, engaging touch. However, the reality is often different. A poorly implemented video background can significantly hinder user experience, impacting conversion rates and overall website performance. At The Company, we approach website design through a data-driven lens, focusing on what truly delivers results, not fleeting trends.

The problem with many video backgrounds lies in their execution. Often, they’re visually distracting, slow down loading times, and are inaccessible to users with disabilities. This directly contradicts our Zero Noise Marketing philosophy, which prioritizes systematic, measurable results over flashy but ineffective tactics.

Assessing the Impact of Video Backgrounds

Before incorporating a video background, a thorough assessment is crucial. We use our 3+1 Blueprint Framework to analyze the potential benefits and drawbacks:

  • Assess: We analyze your website’s current performance, target audience, and business goals. This includes evaluating existing website traffic, bounce rates, and conversion metrics. We’ll also assess your brand identity and how a video background aligns (or clashes) with it.
  • Strategize: Based on the assessment, we develop a strategy that aligns with your objectives. This might involve A/B testing a video background against a static image to measure its impact on key metrics.
  • Execute: We implement the video background using optimized techniques to ensure fast loading times and accessibility compliance. This includes using compressed video formats and ensuring proper alt text for screen readers.
  • +1 Optimize: Continuous monitoring is key. We track key performance indicators (KPIs) such as bounce rate, time on site, and conversion rates to determine the effectiveness of the video background and make necessary adjustments.

The Zero Noise Approach to Video Backgrounds

Our approach prioritizes measurable results. We don’t simply add a video background because it’s trendy; we determine if it aligns with your strategic goals and improves user experience. If a video background doesn’t demonstrably improve key metrics, we’ll recommend a more effective alternative. This merit-based marketing approach ensures you’re investing in strategies that deliver a return.

Actionable Steps for Implementing Video Backgrounds (If Appropriate)

If, after our assessment, a video background is deemed strategically beneficial, we follow these steps:

  • Choose the right video: Select high-quality, short, and relevant video content that aligns with your brand and enhances user experience, not detracts from it.
  • Optimize for performance: Compress the video to reduce file size without sacrificing quality. Ensure it loads quickly across different devices and internet speeds.
  • Prioritize accessibility: Provide appropriate alt text for screen readers and ensure the video doesn’t interfere with keyboard navigation.
  • Test and measure: Thoroughly test the video background across different devices and browsers. Continuously monitor key performance indicators to ensure it’s positively impacting your website’s performance.

Connecting to Broader Business Growth

A well-designed website is an integral part of a larger marketing system. At The Company, we help you build sustainable marketing systems that drive consistent, measurable growth. A video background, implemented strategically, can be a part of this system, but only if it supports your overall business objectives.

For help with your website design and video background strategy, give us a call at 613-777-5001.

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“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.