The other thing you want to make sure that you have is control over your Google Analytics. And Google Analytics is just a service that Google provides for free that allows you to monitor the traffic coming in to your website and then make certain insightful decisions about your marketing and approach that you can increase the performance of your site. At its basic, it lets you know how many people are visiting your website. Again, your web designer has likely set this up for you and if he has, he should be able to add you as an administrator so that if for some reason he’s out of the picture you’ll still have control of that asset. So ask your web designer whether you’ve been added as an administrator. And if you are, you should be able to log into Google Analytics using a Gmail account or a Google Apps for Business account and look at the amount of traffic that you have and be able to make certain decisions about how things are going. But I’m not going to get into how to read your Google Analytics, it’s just sufficient that you check that off and make sure that you have complete control over your analytics. Later on, as we talk about building your marketing plan out, having control of your Google Analytics is like driving a car with a clean windshield. You’re going to be able to tell where you’re going. You’re going to be able to tell where you have been and you’re going to be able to see how your search engine optimization is performing. You’re going to be able to see how much traffic is coming in from places that you’re paying for traffic from and you’re going to be able to see referring traffic from all over the internet. So if there’s a directory that you’ve been added to, you’ll be able to see what percentage of your traffic is coming in from that directory. So it’s absolutely essential that you have control over that even if your web designer or the marketing firm you’re dealing with is giving you a good advice, you really should be able to read your ear on road map. And that’s why it’s so important that you have control of that. So make your next phone call to your web designer and get control of your Google Analytics if you don’t already.