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Lead Buckets and Re Engagement in Social Media Channels

So let’s talk about lead capture and re-engagement. And this is really going to give you a lot of clarity because there are so many social media channels out there that it’s simply impossible to engage with all of them across the board and you shouldn’t do it anyway. It’s confusing and it’s not effective and eventually you’re going to mentally give up on it because it’s just too much to juggle. So keep your social media channel selections simple but pick one that you feel really comfortable with and that you can we engage with and it feels natural to you as you’re creating content. So here are some of the options: one of the biggest ones is Facebook, of course. So you want to set up a fan page for your firm and post blogs or regular content to that page. Now the lead capture on a Facebook fan page is the follow button. So your call to action that adds people to your lead bucket on a Facebook fan page is the follow button. So you’ll want to encourage people to follow you so that they can stay up to date. For business to business especially LinkedIn is a great option. So what is the lead bucket in a LinkedIn campaign? Well a connection. A person who is connected to you on LinkedIn is in your lead bucket. So if you post an article or something of interest to your LinkedIn account that is seen by people who are connected to you. So the goal if you’re using LinkedIn as your engagement channel is to get people to connect to you. So a little bit of effort spent every week getting people to connect to you can turn into potential engagement opportunities where people will see material that you’re posting to LinkedIn. We’re actually planning a complete walkthrough in the campaign blueprints section of the website about how to optimize your LinkedIn account or set up a business page for your law firm and also reach out to completely cold prospects who might constitute an ideal client for your business. So YouTube is another important social Channel and it also has a lead bucket and a re-engagement opportunity that it gives to the publisher. So the lead bucket on the YouTube account is the subscribe button. So if you have subscribers, your subscribers are in the lead bucket for that channel. Your re-engagement happens when you create a new video because YouTube lets all subscribers know that you’ve done something new. So you have an opportunity to re-engage when you create a new video and that re-engagement goes out to people who are subscribed to you because the subscribers are included in your lead bucket. The granddaddy of all engagement patterns is the email newsletter or the email bulletin that requires you to incentivize a website visitor to give you an email address so that you can capture it so that you can re-engage with them. So in this case, the email list is your lead bucket and your engagement pattern is sending out your emails and there’s lots of different providers that do this. If you decide to go with MailChimp, MailChimp gives you at least at this time 2000 subscribers or the ability to engage with 2000 subscribers before they charge you anything. So it’s a great place to start out. There are other options out there such as getresponse and constantcontact but do your own research and your website designer can help you to fully integrate your lead capture offer with your MailChimp account.

 

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.