So, why should you bother with these basic pages on your Shopify or E-commerce Store? First and foremost, to outperform your competitors! If you ran competitive research for your company and discovered that the majority of them don’t have one of these pages, that’s a terrific place to start by outperforming them.
Yes, it isn’t as significant as having a wholly unique and different product, but it is still something. Isn’t it true that all the little things add up to something big?
Second, it instills confidence in your store’s visitors. If you haven’t had any sales yet and are searching for a strategy to persuade visitors to trust you enough to be the first to buy from you, this is a terrific option.
These things aren’t fixed in stone, just so you know. So, if you decide one day that it’s better to alter it, go ahead! You can alter your product descriptions, adverts, product photos, and so on, just like you can change your product descriptions, advertisements, and so on.
The important thing to remember is to strive to maintain a level of consistency. If your first about page was about how much you care about dogs and cats and how you’re supporting them with the revenues from your store, don’t suddenly modify it to say you’re not assisting any dogs and cats.
About the Authors: This page, often known as “our narrative” or other similar names, provides further information about your company and brand, as well as the products and services you offer.
Contact Information: This page includes contact information such as a phone number, email address, physical location, social media links, and a contact form. The more contact information you can include, the better.
Policies: Most stores should have a terms and conditions page and a privacy policy at the very least. These pages are necessary for running your company and may be needed in some areas.
Shipping page: If you’re selling physical products online, many people will want to know how and when their orders will arrive, so having a page that explains this might be beneficial.
Page of Returns: This page should definitely be on the “must-have” list, but I’m including it here because not all Shopify stores sell returnable items. Use this page to spell out your return policy, even if it’s “no returns” (though it’s always a good idea to clarify why you don’t take returns, whether it’s because your products are built to order or perishable). You’ll also want to spell out your return policy, such as if buyers must pay for return freight or obtain an RMA number.
Building a website that features a photo of each person along with their title and position in your business is another wonderful method to not only thank your hard-working staff but also to instil trust in your company if you have more than one person behind your store. Remember that not everyone on this page has to be a “full-time” employee, which is a terrific way to give your store a “big business” vibe. While I don’t encourage “making up” employees, there’s nothing wrong with highlighting everyone who contributes to the success of your business.
Start with concerns like your return policy (here’s a fantastic time to link to that page) and other policies if you’re a new firm. Keep track of what questions consumers have, especially before they buy, or points of confusion that lead to returns or frustration after delivery as your business expands, and enter them here.
How it works is as follows: This is a wonderful area to discuss any unique aspects of your business plan, such as a membership. This page can be used by other stores to learn more about how one or more goods work, particularly those that are unique or complex. While this information should be included on product pages as well, having a distinct page can assist create trust.
Discounts page: A shopper searching for your store name with the words “discounts” or “coupons” on a search engine is frequently a final barrier to checkout. As shown here, several stores construct pages just for these searches.
404 “page not found” page
This is why the 404 page on your website is crucial.
You might be wondering why you need a 404 page when you could just fix all the broken links.
The issue is that when your website expands, you won’t be able to find all of the broken links immediately. As a result, there’s a good chance your visitors will come across them before you.
When this happens, the 404 page is used as a fallback until the broken link is fixed.
