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What does Alt text mean in website design?

Understanding Alt Text

Alt text, or alternative text, is a short description of an image that is used by screen readers and search engines. It’s crucial for website accessibility and SEO. Essentially, it provides context for images to those who can’t see them, ensuring everyone can understand the content of your website.

Why is Alt Text Important?

Alt text serves several vital purposes:

• Accessibility: Screen readers use alt text to describe images to visually impaired users, allowing them to understand the image’s content and context.

• SEO: Search engines use alt text to understand the content of images. Well-written alt text can improve your website’s search engine ranking by providing relevant keywords.

• Improved User Experience: Even for sighted users, alt text can improve the user experience. If an image fails to load, alt text provides a textual description, preventing a gap in understanding.

How to Write Effective Alt Text

Writing effective alt text requires careful consideration. Here are some key guidelines:

• Be Concise and Descriptive: Use a brief and accurate description of the image. Avoid overly long descriptions.

• Use Relevant Keywords: Include relevant keywords that accurately reflect the image’s content and context, helping with SEO.

• Focus on the Content, Not the Format: Describe what the image shows, not its technical attributes (e.g., “a photo of a cat” instead of “a JPEG image of a cat”).

• Context is Key: Ensure the alt text provides context within the surrounding text. The alt text should make sense in the overall flow of the page.

• Leave Blank for purely decorative images: If an image serves purely a decorative purpose and adds no meaningful information, leave the alt text field blank.

Examples of Good and Bad Alt Text

Good Example:

Image: A picture of a smiling woman holding a coffee cup. Alt Text: “Smiling woman enjoying a cup of coffee.”

Bad Example:

Image: The same picture. Alt Text: “Image001.jpg”

The Company’s Commitment to Accessibility

At The Company, we are committed to providing a website that is accessible to everyone. Using alt text correctly is a crucial part of this commitment. We strive to ensure all our images are described accurately and effectively, making our content enjoyable and understandable for all users.

Need Help with Your Website’s Accessibility?

Contact The Company today to learn more about our website design and accessibility services.

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