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What does Client-side routing mean in website design?

What does Client-side Routing mean in website design?

KLI-ent-syd ROW-ting

Imagine a large house. Client-side routing is like having a detailed map of that house inside your phone. Instead of having to go outside and walk around to each room, you can use the map (your phone) to instantly “jump” from one room (website page) to another, without leaving the house (website). This all happens within your web browser, without needing to reload the entire website each time.

In simpler terms, client-side routing allows you to navigate a website smoothly and quickly. Instead of the whole page reloading every time you click a link, only the necessary parts change. This creates a much better user experience—it’s faster and feels more responsive.

Understanding client-side routing could be important for several reasons. Firstly, it directly impacts the user experience. A faster, more responsive website leads to increased user engagement and satisfaction. Secondly, search engines tend to favor websites that offer a good user experience, which can positively impact your search engine rankings. Finally, client-side routing often allows for more efficient website development and easier maintenance, saving time and resources in the long run.

The Company’s approach to website design incorporates client-side routing where appropriate as part of a larger, data-driven strategy. We assess your needs, strategize the optimal technical solution, and execute efficiently, continuously monitoring and optimizing for improved performance and user experience. This systematic approach ensures that your website not only looks great but also functions effectively and efficiently.

For help with optimizing your website’s performance and user experience, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.