What does Code Splitting mean in website design?

Pronunciation: /ˈkoʊd ˈsplɪtɪŋ/

Imagine you’re building with LEGOs. A huge castle would take a long time to build all at once, right? Code splitting is like building the castle in sections. Instead of loading the entire castle (website) at once, you load only the parts needed first. For example, the front gate and courtyard might load initially. Only when someone clicks to enter a specific tower, does that tower load. This makes the website faster because it doesn’t have to download everything upfront.

In simpler terms, code splitting is a technique that breaks down a website’s code into smaller, more manageable chunks. These chunks are loaded only when needed, improving the website’s loading speed and performance. This is particularly helpful for larger and more complex websites.

Why is understanding code splitting important? Because website speed directly impacts user experience. A slow website can lead to higher bounce rates (users leaving quickly), lower search engine rankings, and ultimately, fewer conversions (sales or desired actions). By understanding and implementing code splitting, businesses can create a more efficient and user-friendly website, leading to better performance.

The Company’s approach to website optimization, including code splitting, follows a systematic process:

  • Assess: We analyze your current website’s performance, identifying bottlenecks and areas for improvement.
  • Strategize: We develop a tailored plan to implement code splitting effectively, considering your specific needs and resources.
  • Execute: Our team implements the code splitting strategy, ensuring a smooth and efficient integration.
  • Optimize: We continuously monitor performance and make adjustments to maximize efficiency and speed.

Implementing code splitting requires a technical understanding and careful planning. A poorly implemented solution can lead to unexpected issues. The Company’s expertise in building sustainable, data-driven marketing systems ensures a successful outcome. We prioritize measurable results and a human-centric approach, using technology to enhance, not replace, meaningful user interactions.

For help with optimizing your website speed and performance through code splitting and other strategies, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.


About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.


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