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What does Core Web Vitals mean in website design?

The digital marketing world is awash in buzzwords. Core Web Vitals is one that often gets thrown around, but its true meaning and impact on your business are frequently misunderstood. Many agencies focus on superficial optimizations, chasing vanity metrics instead of building sustainable, results-driven systems. At The Company, we take a different approach. We cut through the noise and focus on what truly matters: delivering a user experience that converts.

Core Web Vitals (CWV) aren’t just another Google algorithm update; they’re a direct reflection of user experience. Google uses CWV to measure how quickly a page loads, how stable it is during loading, and how responsive it is to user interaction. These three metrics—Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID)—directly impact user satisfaction and, consequently, your bottom line. Poor CWV scores lead to higher bounce rates, lower conversion rates, and ultimately, lost revenue. It’s a crucial element of merit-based marketing, focusing on measurable outcomes rather than superficial improvements.

Our Zero Noise Marketing methodology helps you navigate the complexities of CWV optimization. We apply our 3+1 Blueprint:

  • Assess: We conduct a thorough analysis of your current website, identifying bottlenecks and areas for improvement regarding your Core Web Vitals. This involves analyzing your current website’s performance, identifying areas for optimization, and assessing your existing marketing infrastructure.
  • Strategize: We develop a customized strategy tailored to your specific business goals, resources, and budget. This isn’t a one-size-fits-all approach; we understand that every business is unique.
  • Execute: We implement our strategy using systematic processes and proven methodologies. This involves optimizing images, improving code efficiency, and leveraging caching strategies. We prioritize owned solutions, giving you control over your marketing assets.
  • +1 Optimize: We continuously monitor, refine, and enhance your website’s performance, ensuring sustained growth. This iterative process allows us to adapt to changes in search engine algorithms and user behavior.

Unlike agencies focused on short-term gains, The Company builds sustainable systems. We leverage technology to enhance human interaction, not replace it. Our human-centric approach ensures your brand’s authenticity shines through. We’ve been helping businesses achieve measurable results for over 20 years, building upon proven success patterns. We’ve seen firsthand how neglecting CWV can severely hamper growth.

For example, one of our clients, a local manufacturer, saw a 25% increase in conversion rates after implementing our CWV optimization strategy. This wasn’t just about improving rankings; it was about creating a better user experience that drove tangible results. This translates to real economic growth, both for our clients and the communities they serve – a key aspect of our commitment to community economic development.

Improving your Core Web Vitals is not a one-off task; it’s an ongoing process. Our systematic approach ensures that you’re not just meeting current standards but are proactively adapting to future changes. We focus on building scalable, repeatable processes that allow for continuous improvement and long-term growth.

For help with optimizing your Core Web Vitals and boosting your bottom line, give us a call at 613-777-5001.

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“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.


About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.


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