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What Does HTTP/2 Mean in Website Design?

Many website designers throw around buzzwords like “HTTP/2” without explaining the real impact on your business. At The Company, we cut through the noise. We focus on measurable results, not vanity metrics. Does upgrading to HTTP/2 actually improve your bottom line? Let’s find out.

The truth is, HTTP/2 isn’t a magic bullet. It’s a protocol upgrade that can significantly improve website performance, but only if implemented correctly within a broader, strategic framework. Ignoring the bigger picture – your overall website strategy and marketing goals – renders even the most technically advanced solutions ineffective.

Understanding HTTP/2: Beyond the Hype

HTTP/2 is a successor to HTTP/1.1, offering several key improvements, including multiplexing (sending multiple requests simultaneously), header compression, and server push. These improvements can lead to faster page load times, a crucial factor in user experience and search engine rankings.

However, simply switching to HTTP/2 won’t automatically translate to increased conversions or revenue. Many websites see minimal improvement because other performance bottlenecks remain unaddressed. This is where our systematic, data-driven approach comes in.

The Zero Noise Approach to HTTP/2 Implementation

Our 3+1 Blueprint ensures that any technological upgrade, including HTTP/2 migration, aligns with your overall business objectives and contributes to sustainable growth:

Assess: We conduct a thorough performance audit of your website, identifying areas for improvement beyond just the HTTP protocol. This includes analyzing page load times, server response times, and the impact of various assets (images, scripts, etc.).
Strategize: Based on our assessment, we develop a tailored strategy that incorporates HTTP/2 as one piece of a larger performance optimization plan. This plan considers your budget, resources, and specific business goals.
Execute: We implement the necessary changes, carefully monitoring the process and making adjustments as needed. This includes not just the technical implementation of HTTP/2 but also any required updates to your website’s infrastructure and content delivery network (CDN).
+1 Optimize: Post-implementation, we continuously monitor key performance indicators (KPIs) to ensure the upgrade delivers the expected results. We refine and enhance our strategy based on data, ensuring ongoing improvement and compound growth.

Measurable Results, Not Just Faster Loading Times

We don’t focus on vanity metrics like “improved page load time by X milliseconds.” Instead, we track metrics that directly impact your bottom line, such as:

Conversion rates
Bounce rates
Average session duration
Revenue generated

By focusing on these key metrics, we can demonstrate the tangible ROI of implementing HTTP/2 and other performance improvements.

Actionable Steps for Your Website

While we recommend a professional assessment to maximize the benefits, you can take some initial steps:

Check your current HTTP protocol: Determine if your website is already using HTTP/2 or an older version.
Analyze your website’s performance: Utilize tools like Google PageSpeed Insights to identify performance bottlenecks.
Consult with a specialist: Engage an expert to conduct a thorough assessment and guide your implementation.

For help with your website performance optimization and HTTP/2 implementation, give us a call at 613-777-5001.

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“The Bride”. A an example of an experimental, or concept album project from 2022. Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.

What does HTTP/2 mean in website design?