What does Intrinsic Web Design mean in website design?

Pronunciation: in-TRIN-sik

Imagine you’re building a house. Intrinsic web design is like focusing on the house’s foundation, walls, and roof – the essential parts that make it strong and stable. It’s about the core structure and functionality of a website, rather than just the surface decorations. It’s about how well the website works, how easy it is to use, and how well it meets the needs of the people using it.

In simpler terms, intrinsic web design is all about the underlying elements that make a website effective. It’s not about flashy animations or trendy colors; it’s about the website’s architecture, its code, its user experience (how easy it is to navigate and use), and how well it performs. It’s the unseen but crucial elements that ensure the site works as intended.

Why is understanding intrinsic web design important? Because a website with a strong intrinsic design is more likely to:

  • Rank higher in search engine results (SEO)
  • Convert visitors into customers more effectively
  • Load quickly and provide a positive user experience
  • Be easier and more cost-effective to maintain and update over time

A poorly designed website, on the other hand, can lead to frustration for users, poor search engine rankings, lost sales, and higher maintenance costs. Focusing on intrinsic design from the start saves time, money, and frustration in the long run.

The Company’s approach uses a systematic, data-driven process to ensure your website is built with a strong intrinsic design. We start by assessing your needs and goals, then strategize the best approach, execute the plan meticulously, and continuously optimize for improved results. This ensures your website isn’t just visually appealing but also functions efficiently and effectively.

For help with building a website with a strong intrinsic design, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.


About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.


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