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What does InVision DSM mean in website design?

What does InVision DSM mean in website design?

Pronunciation: /ɪnˈvɪʒən diː ɛs ˈɛm/

InVision DSM, short for InVision Design System Manager, isn’t a trendy buzzword; it’s a powerful tool within the InVision platform. Think of it as a central hub where designers and developers store and manage all the reusable components of a website’s design. These components could include buttons, text styles, color palettes, and even whole sections of a webpage. It’s like having a well-organized toolbox for building a website, ensuring consistency and efficiency.

Why is understanding InVision DSM important? Because it directly impacts the speed, cost, and quality of website development. Using a well-maintained design system means:

  • Faster development: Designers and developers can quickly assemble pages using pre-built, tested components, saving time and resources.
  • Consistent branding: Every page will look and feel the same, reinforcing your brand identity and creating a unified user experience.
  • Reduced errors: Using standardized components minimizes the risk of inconsistencies and errors that can occur when each page is built from scratch.
  • Easier maintenance: Updating a component in the design system automatically updates it everywhere it’s used on the website, making maintenance much simpler.

The Company’s approach to website design incorporates the principles of Zero Noise Marketing. We assess your current website’s efficiency, strategize a design system implementation that aligns with your goals and budget, and execute meticulously. Our systematic approach ensures that your investment in InVision DSM results in measurable improvements in website development speed, brand consistency, and long-term maintenance.

For example, we recently helped a local business streamline their website updates by 40% using a custom-built design system within InVision DSM. This translated directly into cost savings and allowed them to focus on other aspects of their business growth.

Our +1 Optimization process continuously monitors and refines your design system, ensuring its ongoing effectiveness. We believe in building sustainable, owned solutions—meaning you control your website’s design assets, unlike renting templates or relying on external agencies for every update.

For help with implementing InVision DSM to improve your website design and development, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.