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What does Social sharing mean in website design?

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What Does Social Sharing Mean in Website Design?

In the whirlwind of modern marketing, the term “social sharing” often gets tossed around without much critical analysis. Many agencies promote it as a silver bullet, a quick fix for boosting website traffic and brand awareness. But at The Company, we believe in cutting through the noise. Social sharing, when strategically implemented, can be a valuable tool, but it’s not a magic solution. It’s crucial to understand its true role within a larger, sustainable marketing system.

The problem with the typical approach to social sharing is its focus on vanity metrics. Clicks, shares, and likes are often celebrated without considering their impact on actual business goals. This is where our Zero Noise Marketing methodology comes into play. We don’t chase fleeting trends; we build systems that deliver measurable results.

Assessing Your Social Sharing Strategy

Before implementing any social sharing strategy, a thorough assessment is critical. This involves analyzing your current website traffic, identifying your target audience, and understanding their online behavior. We use data-driven insights to pinpoint areas for improvement. This assessment might reveal that your current content isn’t optimized for sharing, or that your social media presence is fragmented and ineffective. Our 3+1 Blueprint—Assess, Strategize, Execute, Optimize—guides this process.

Strategizing for Sustainable Growth

Our strategy focuses on building owned, not rented, solutions. This means prioritizing assets you control, such as your website and email list, over relying on platforms like Facebook or Twitter, which are subject to algorithm changes and external factors. We develop a tailored approach that aligns with your specific goals, resources, and budget. This might involve creating shareable content formats like infographics or videos, optimizing your website for social sharing, or building a strong community around your brand.

Execution and Optimization: A Systematic Approach

Execution is about precision and systematization. We implement proven methodologies, ensuring your social sharing efforts are integrated seamlessly into your broader marketing strategy. This isn’t about sporadic social media posts; it’s about building a repeatable process that drives consistent results. We continuously monitor performance, using analytics to identify what’s working and what’s not. Our optimization phase refines the process, ensuring compound growth over time.

For example, we might A/B test different calls to action on your website to see which drives the most social shares. We then use this data to refine our strategy, ensuring maximum impact. This systematic approach ensures that social sharing becomes a sustainable engine for growth, not just a fleeting tactic.

Measuring Success: Beyond Vanity Metrics

We prioritize merit-based marketing, focusing on metrics that directly tie back to your business objectives. Instead of simply counting shares, we analyze website traffic from social media, lead generation, and ultimately, revenue increases. This data-driven approach ensures that our efforts are aligned with your bottom line.

Integrating Social Sharing into Your Overall Growth Strategy

Social sharing shouldn’t exist in isolation. It should be an integral part of a larger, cohesive marketing strategy designed to build a strong brand, generate leads, and drive sales. Our approach ensures that your social media efforts work synergistically with other marketing channels to create a powerful, sustainable growth system.

For help with your social sharing strategy and maximizing its impact on your business growth, give us a call at 613-777-5001.

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“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.