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What does Sticky elements mean in website design?

What does Sticky elements mean in website design?

Pronunciation: /ˈstɪki ˈɛləmənts/

Imagine a note you stick to your refrigerator. It stays put even when you open and close the fridge door, right? Sticky elements on a website are similar. They’re parts of a webpage that stay in a fixed position as you scroll down the page. These elements might be a navigation menu, a call-to-action button, or a search bar. They “stick” to the screen, always remaining visible.

Why could understanding sticky elements be important for your business? Because they can significantly improve the user experience and boost conversions. A consistently visible navigation menu makes it easier for visitors to find what they need, reducing bounce rates (the percentage of visitors who leave your site after viewing only one page). Similarly, a sticky call-to-action button keeps your key offering front and center, encouraging engagement and potentially driving sales.

The strategic use of sticky elements is a key component of a well-designed website. By keeping important elements within easy reach, regardless of scroll position, you can improve site navigation, encourage engagement, and contribute to a more positive user experience. A poorly implemented sticky element, however, can be distracting or even obstructive. The key is strategic placement and design to ensure it enhances, not detracts, from the overall user experience.

At The Company, we help businesses leverage these kinds of design elements to create effective and efficient websites. We take a data-driven approach, analyzing user behavior to optimize placement and design for maximum impact. Our systematic process ensures that your website is not only visually appealing but also highly effective in achieving your business goals.

For help with optimizing your website design and implementing sticky elements effectively, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.