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What does Sub-navigation mean in website design?

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What Does Sub-navigation Mean in Website Design?

Many businesses overlook the crucial role of sub-navigation in website design, focusing instead on flashy visuals and trendy features. This oversight can significantly impact user experience and, ultimately, conversion rates. At The Company, we believe in a systematic approach to website design, prioritizing functionality and user-centricity to drive measurable results. We cut through the marketing noise and focus on what actually works: building sustainable systems that deliver consistent growth.

Sub-navigation, often underestimated, is the secondary level of navigation on your website. It’s the menu that appears beneath the main navigation bar, providing users with more specific options within a given category. Think of it as the detailed roadmap within a larger map. Without effective sub-navigation, users can become lost, frustrated, and ultimately abandon their search for information or products. This leads to lost revenue and a damaged brand reputation.

Why Effective Sub-Navigation Matters

Effective sub-navigation directly contributes to a positive user experience, leading to improved engagement and conversions. A well-structured sub-navigation system helps users quickly find what they need, reducing bounce rates and increasing time spent on site. This is crucial for achieving your business objectives, whether it’s driving sales, generating leads, or building brand awareness.

Our 3+1 Blueprint framework helps us design and implement effective sub-navigation strategies:

  • Assess: We analyze your existing website structure, identifying areas of inefficiency and opportunities for improvement. We use data analysis to pinpoint where users are struggling to find information.
  • Strategize: We develop a tailored sub-navigation strategy that aligns with your specific business goals and target audience. This includes keyword research and user journey mapping.
  • Execute: We implement the chosen strategy with precision, ensuring seamless integration with your website’s overall design and functionality.
  • +1 Optimize: We continuously monitor key metrics like bounce rates, time on site, and conversion rates to refine and enhance the sub-navigation for optimal performance.

Building a High-Performing Sub-Navigation System

Creating effective sub-navigation is not about guesswork; it’s about a systematic approach grounded in data and user understanding. We advocate for owned solutions, focusing on building assets you control, rather than relying on rented platforms that limit your flexibility and potential for long-term growth.

Here are some key steps to consider:

  • Clear and concise labels: Use language your target audience understands.
  • Logical organization: Group related items together to improve findability.
  • Intuitive structure: Ensure the hierarchy is easy to follow.
  • Regular testing and optimization: Use A/B testing to identify improvements.

Ignoring sub-navigation is like ignoring a significant portion of your website’s potential. At The Company, we help businesses leverage this often-overlooked element to create a truly user-centric experience and achieve measurable results. Our 20+ years of experience in building sustainable marketing systems ensures we deliver results that compound over time.

For help with designing and optimizing your website’s sub-navigation, give us a call at 613-777-5001.

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“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.


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