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What does Web standards mean in website design?

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What Does Web Standards Mean in Website Design?

Many businesses approach website design with a focus on fleeting trends, chasing the latest visual fad instead of building a sustainable online presence. This approach often leads to wasted resources and a lack of measurable results. At The Company, we believe in a different approach: adhering to web standards.

Web standards, in essence, are the accepted best practices and specifications for building websites. They’re not about aesthetics alone; they’re about creating websites that are accessible, maintainable, performant, and future-proof. Ignoring these standards can lead to a range of problems, including poor search engine optimization (SEO), incompatibility across different browsers and devices, and higher maintenance costs.

Our 3+1 Blueprint—Assess, Strategize, Execute, and Optimize—guides our approach to web design. We begin by assessing your current online presence, identifying gaps and inefficiencies. This involves a thorough analysis of your website’s performance, user experience, and alignment with your business goals. We then strategize, developing a tailored approach that incorporates web standards as a foundational element. This ensures your website is not only visually appealing but also technically sound.

The execution phase involves building your website using semantic HTML, cascading style sheets (CSS), and JavaScript according to web standards. This ensures cross-browser compatibility, accessibility for users with disabilities, and improved SEO. We employ systematic processes and proven methodologies to guarantee quality and efficiency. Our team uses industry-leading tools and techniques to ensure a smooth and efficient development process.

Finally, we continuously optimize your website based on data-driven insights. This includes monitoring key performance indicators (KPIs) such as bounce rate, conversion rate, and page load speed. We use this data to refine your website’s design and functionality, ensuring it continues to deliver optimal results. This ongoing optimization is crucial for achieving sustainable growth and maximizing your return on investment (ROI).

The benefits of adhering to web standards are numerous and measurable. They include:

  • Improved SEO: Search engines favor websites built according to standards.
  • Enhanced user experience: Standards lead to more intuitive and accessible websites.
  • Reduced maintenance costs: Well-structured websites are easier and cheaper to maintain.
  • Future-proofing: Standards-compliant websites adapt more easily to technological advancements.
  • Increased accessibility: Standards ensure websites are usable by people with disabilities.

At The Company, with over 20 years of experience, we understand the complexities of B2B sales cycles and the importance of a sustainable online presence. We don’t just build websites; we build systematic marketing systems that deliver measurable results. Our focus on owned solutions, rather than rented ones, ensures you maintain control over your online assets.

For help with building a standards-compliant website that drives sustainable growth, give us a call at 613-777-5001.

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“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.


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