BOOK A CALL

What does WebRTC mean in website design?

What does WebRTC mean in website design?

Pronunciation: /ˈwɛbˌɑːrˌsiːˈtiː/

WebRTC, or Web Real-Time Communication, is a technology that lets websites and apps exchange real-time data directly with each other, without needing a separate server to relay the information. Think of it like a direct line between two phones, rather than going through a switchboard. This allows for features like video calls, live chat, and screen sharing directly within a website, without needing to rely on third-party services like Skype or Zoom.

Why should you care? Understanding WebRTC could be important for several reasons. Firstly, it opens up possibilities for richer, more interactive user experiences on your website. Imagine offering live customer support directly integrated into your product pages, or enabling collaborative design tools within your website itself. These features can significantly improve customer engagement and satisfaction.

Secondly, using WebRTC can lead to improved efficiency and cost savings. By eliminating the need for third-party platforms, you reduce reliance on external services and potentially lower your operational costs. This is particularly important because you are in control of your own data and infrastructure.

Thirdly, WebRTC can enhance your website’s security. Since communication is peer-to-peer, there’s less reliance on external servers that could potentially be vulnerable to attacks. This reduces the attack surface and strengthens the overall security of your web application.

The Company’s systematic approach to website development incorporates WebRTC strategically when it enhances user experience and aligns with a client’s business goals. We don’t implement it simply because it’s a new technology; we assess its value based on measurable results and its contribution to a sustainable marketing system.

For help with integrating WebRTC into your website design and strategy, give us a call at 613-777-5001.

“The Bride”.  A an example of an experimental, or concept album project from 2022.  Painted in acrylic. (Private collection)

Building Confidence Through Language: A Guide for the Collector

One of the biggest barriers for aspiring art collectors is not a lack of taste, but a lack of confident language. People know what they are drawn to, but they often struggle to articulate the ‘why’ behind their emotional connection. Providing them with a basic vocabulary can be transformative.

By explaining core artistic concepts, we can bridge this gap. An artist’s newsletter or a gallery brochure could break down:

  • The Architecture of Composition: How lines and shapes lead the eye and create a focal point.
  • The Emotional Weight of a Color Palette: Why a limited, muted palette feels different from a vibrant, high-contrast one.
  • The Role of Value in Creating Depth: How the interplay of light and shadow builds a believable world.

It’s like being given a phrasebook in a foreign country; suddenly, you can navigate and connect with more assurance. Consider Edward Hopper, whose stylized realism simplifies scenes to their emotional core. Understanding this allows a collector to explain why the work feels so dreamlike and memorable. This knowledge doesn’t replace the emotional response; it validates it.

The Dialogue Between Feeling and Form

Great art speaks to us on two levels: the immediate, gut-level emotional reaction and the deeper intellectual appreciation. You might feel the perpetual warmth and light in a Monet, which immerses the viewer in the sensory experience of a moment. Conversely, you might sense the rugged, stoic soul of the landscape in a piece by Canada’s Group of Seven, which evokes a feeling of profound solitude.

These feelings are universal, but the ability to discuss why we feel them builds a stronger connection. From a marketing perspective, this education slots perfectly into the buyer’s journey. During the “comparison” phase, an artist who also educates their audience is building a relationship of trust and authority, making the final “decision” more likely.

Conclusion: A Bridge of Shared Understanding

Art, in its purest form, is an act of communication. Whether through the calculated narrative of a storyteller or the freeform expression of a poet, the artist extends an invitation to the viewer. By providing the language to understand this invitation, we empower collectors to move beyond simple preference and into the realm of true appreciation. It transforms a simple transaction into a meaningful connection, where the viewer doesn’t just own a piece of art—they become part of its ongoing story.

About the Author

Jaeson Tanner is a Marketing Thinker at Zero Noise Marketing and a narrative artist once in a blue moon. You can see his work on Instagram at @jaeson_tanner.