Good marketing is invisible. Bad marketing makes you invisible.
Our team has helped our clients attract millions of dollars in stable results.
In our first meeting, we share a detailed and transparent explanation of our process, what it will cost and how our process dovetails with the economics of your business.
We ensure money can be made and that our solution is affordable and makes sense at the stage you are at in your business RIGHT NOW.
Some SEO practitioners honestly feel like they can “game” or “fool” Google into providing them with results. In the past some of them have been right – but the results don’t last. Results achieved from short-term, corner-cutting and spammy and scammy tactics are WIPED OUT as Google becomes more-and-more sophisticated.
We employ 100% Google-recommended and approved WHITE HAT tactics that aren’t vulnerable to changes in Google relevance and ranking algorithms.
Having mapped out the buying process of your prospects and identified competitive gaps you can quickly fill, we establish a TRAFFIC STRATEGY to start delivering new leads right away.
As your PPC campaigns bring leads in a controlled, budgeted way we work on establishing a natural ranking on Google for the key phrases that your best prospects are using to find your type of service.
We have established STABLE results for our customers from the start by optimizing websites and developing genuinely valuable and engaging content.
We only use tactics that truly benefit a prospect given their needs in the buying process.
Beware of companies that promise impossibly-fast SEO results
We Help You Participate in the COMPLETE Buying Process
Do you find yourself wondering what to do next in process of nurturing a relationship? Identify where the client is in the buying journey and provide them with what they need at that stage. Your prospect simply wants to make the best decision they can given the resources they have available to them..
Jeffrey Gitomer famously said, “People don’t like to be sold but they love to buy.”
5-Point Continuing-Improvement Strategy:
1. Design a dashboard with a CONTROL POINT CHAIN so you can monitor the performance of control points in your marketing system
Set up a 30 minute strategy session and get a customized dashboard diagram set up for you live. Use it to create a model for constant improvement in your organization and to immediately understand the difference between distractions and opportunities in your business!
Need some help?
2. Link data to your dashboard diagram so it’s easy to see your strengths, weaknesses and opportunities from week-to-week.
Measure, interpret and manage the *leading indicators, improve your outcomes
Don’t wait for your accountant to tell you if you’re making money. Figure out how to see the data and correlate it to actions you’ve taken and actions you are planning to take internally. Know exactly where to put your attention to get the best results possible by understanding the difference between distractions and opportunities, as defined by strategy.
Set up a 30-minute strategy session and find out how to
quickly link your control point chain to real data each week.
* A leading indicator is any measurable or observable variable of interest that predicts a change or movement in another data series, process, trend, or other phenomenon of interest before it occurs
3. Establish tactical processes for improving the numbers along your entire control point chain.
Stable numbers closely managed and even modest constant improvement causes a compounding effect across your entire control point chain. See a weak point in your control point chain you would like to improve on?
Set up a 30-minute strategy session and find out how to
quickly link your control point chain to real data each week.
4. Use big data research to understand the competitive battlefield then…
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Improve your website, positioning and copy
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Improve the relevance and lower the cost of your traffic
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Improve your offers
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Improve conversion rate on offers
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Improve your nurturing
Understand your prospect-audience, understand the strengths and weaknesses of your competitors, find out all the questions and keywords used in your space and when in the buying process they are being used and finally create introductory offers that transform qualified prospects into loyal clients.
Sign up for a 30 minute strategy session and get a free competitive report on your industry along with the keywords and content your top 3 competitors are using to get most of their traffic.
5. In control point chain establish a profitable blend of high speed lead tactics and content strategy
Not all marketing tactics work at the same speed. Some pay off quickly and some work more slowly. Outbound lead generation campaigns on the phone, or paid traffic campaigns work very quickly, getting you results in hours, but are difficult to execute properly. Slower inbound strategies like SEO and blogging can bring you business but take months to establish themselves. A blended approach gets you new business now and helps to position you as a solution qualified searchers find when they’re looking for what you sell.
Sign up for a speed to lead strategy session to find out more about safely deploying speed-to-lead tactics in your business
Posts and Ideas
Writing an Internet Marketing RFP for Your Law Firm
https://www.youtube.com/watch?v=az2ifghnYuk 1628074130_RFP SAMPLE 1 - Sample RFP Sample-RFP PDF Sample-RFP DOC
Domain Transfer Service, Get Control Of Your Domain Name
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Looking at The Marketing of World Class Firms For Direction and Inspiration
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Control of Google Analytics
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Control of your Google Local Listings and Your Apple Maps Listing
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Keyword Research with introduction to keyword io
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Offer Development for Clients With a Future Need
How can we create an offer that will pave the way to re-engagement with a prospect who doesn't have a short-term immediate need for your services? Well, the first thing that we need to do is recognize the mindset that that prospective client is in. And that prospect...
Your Customizable RFP
Welcome to the sample request for proposal. So what we've done is we've prepared the best of the RFPs that we've received from professional organizations over the years at my company: Nappanee Marketing Group. We have compiled that into a single document that can be...
Compliance and Mobile Web Sites
So let's talk about w3c compliance and accessibility. Over a billion people are connected to the Internet and they're viewing your website either on a desktop machine or on any number of mobile devices. To make matters more complicated, some of them have physical...
Examples of Calls to Action and Offers for clients who need you now
So we're going to look at a couple of really good examples of calls to action on a few different sites that I found online. We're going to look at ticketshield.ca, ticketaid.ca and 24-hourticketpower.com and they all do a really good job of doing clear calls to action...