What does Color theory mean in website design?
```html What Does Color Theory Mean in Website Design? Many website design agencies throw around buzzwords like "color theory" without offering tangible, measurable results. At The Company, we cut through the noise. We believe in a data-driven approach to color...
What does Client-side mean in website design?
```html What Does Client-Side Mean in Website Design? The term "client-side" in website design often gets lost in the jargon, leaving businesses unsure of its importance. Understanding client-side processes is crucial for optimizing website performance, enhancing user...
What does Card layout mean in website design?
```html What does Card Layout mean in website design? In the noisy world of web design, where trends come and go faster than you can say "responsive design," understanding fundamental layout principles remains crucial for building effective websites. Card layout, a...
What does Button design mean in website design?
```html What Does Button Design Mean in Website Design? In the noisy world of web design, it's easy to overlook the seemingly insignificant details. But what if those details, like button design, significantly impact your conversion rates and overall website...
What does Brand identity mean in website design?
```html What Does Brand Identity Mean in Website Design? Many agencies treat website design as a purely aesthetic exercise. They focus on flashy visuals and trendy layouts, neglecting the crucial role a website plays in building a robust brand identity that drives...
What does Box model mean in website design?
```html What Does Box Model Mean in Website Design? Many website designers throw around the term "box model" without fully explaining its significance. Understanding the box model is crucial for creating visually appealing and functional websites. It's not just some...
What does Bootstrap mean in website design?
```html What Does Bootstrap Mean in Website Design? The term "Bootstrap" in website design often evokes images of rapid prototyping and quick wins. While it's true that Bootstrap, the popular front-end framework, facilitates efficient development, its true value lies...
What does Aspect ratio mean in website design?
```html What Does Aspect Ratio Mean in Website Design? In the whirlwind of website design trends, understanding fundamental concepts like aspect ratio is crucial for creating effective and visually appealing online experiences. Many agencies focus on fleeting trends,...
What does Adobe Illustrator mean in website design?
```html What Does Adobe Illustrator Mean in Website Design? Many agencies oversell the importance of Adobe Illustrator in website design, creating unnecessary expense and complexity. While Illustrator has its place, it's often misrepresented as an essential tool for...
What does Adobe Photoshop mean in website design?
```html What Does Adobe Photoshop Mean in Website Design? Many businesses mistakenly believe that a visually stunning website, crafted with Adobe Photoshop, is the key to online success. While Photoshop is a powerful tool for creating compelling visuals, its role in...
What does Zip file mean in website design?
```html What Does Zip File Mean in Website Design? In the whirlwind of website design, it's easy to get caught up in the latest trends and forget the fundamentals. One such fundamental, often overlooked, is the efficient management of website assets. This is where...
What does Widget mean in website design?
```html What Does Widget Mean in Website Design? The term "widget" in website design often evokes a sense of vagueness. It's thrown around casually, sometimes as a synonym for any interactive element, other times to describe a specific type of application or feature....
What does Website traffic mean in website design?
```html What Does Website Traffic Mean in Website Design? In the whirlwind of marketing buzzwords, "website traffic" often gets thrown around without a clear understanding of its true meaning and impact. Many agencies focus on vanity metrics, chasing fleeting spikes...
What does Web server mean in website design?
```html What Does Web Server Mean in Website Design? Many businesses struggle to understand the technical underpinnings of their online presence. While focusing on content and design is crucial, neglecting the foundational elements like web servers can lead to...
What does Web page mean in website design?
```html What Does Web Page Mean in Website Design? In today's digital landscape, the term "web page" often gets tossed around casually. But understanding its true meaning within the context of website design is crucial for building a successful online presence. Many...
What does Web development mean in website design?
```html What Does Web Development Mean in Website Design? Many businesses view web development as simply a technical add-on to their website design, a separate entity handled by different teams or outsourced entirely. At The Company, we see it differently. We believe...
What does Web design mean in website design?
```html What Does Web Design Mean in Website Design? In the whirlwind of marketing trends, the term "web design" often gets tossed around without much clarity. Many agencies conflate it with mere aesthetics, focusing on flashy visuals that fail to deliver measurable...
What does Web analytics mean in website design?
```html What Does Web Analytics Mean in Website Design? Many agencies talk about web analytics as a mystical, ever-changing landscape of data. At The Company, we see it differently. Web analytics, when implemented correctly, is the bedrock of a sustainable,...
What does Visual hierarchy mean in website design?
```html What Does Visual Hierarchy Mean in Website Design? Many websites fail, not because of poor design, but because they fail to guide the user's eye effectively. This is where visual hierarchy comes in. It's not just about aesthetics; it's a strategic design...
Domain Transfer Service, Get Control Of Your Domain Name
The person who is in control of your domain name is at liberty to make changes to your website anytime they want to. They can change the name servers or the DNS which is the thing that tells the internet where...
Looking at The Marketing of World Class Firms For Direction and Inspiration
In this section we're going to look at world class law firms in large centers where it is highly competitive, where they're spending the most money on advertising and they're spending money on professional services such as search engine optimization. And we stand to...
Control of Google Analytics
The other thing you want to make sure that you have is control over your Google Analytics. And Google Analytics is just a service that Google provides for free that allows you to monitor the traffic coming in to your website and then make certain insightful decisions...
Control of your Google Local Listings and Your Apple Maps Listing
Google has created something called Google local listings and whenever you do a search for a particular type of business, you'll notice that there are a number of listings that will come up that have a lot of very good detail on on businesses that are in your local...
Keyword Research with introduction to keyword io
So in this section I'm going to show you how to use some online tools to do keyword research. Now, we're interested in doing keyword research because we want to be ranked for certain terms that people are actually using when they're doing a search for the kinds of...
Offer Development for Clients With a Future Need
How can we create an offer that will pave the way to re-engagement with a prospect who doesn't have a short-term immediate need for your services? Well, the first thing that we need to do is recognize the mindset that that prospective client is in. And that prospect...
Your Customizable RFP
Welcome to the sample request for proposal. So what we've done is we've prepared the best of the RFPs that we've received from professional organizations over the years at my company: Nappanee Marketing Group. We have compiled that into a single document that can be...
Compliance and Mobile Web Sites
So let's talk about w3c compliance and accessibility. Over a billion people are connected to the Internet and they're viewing your website either on a desktop machine or on any number of mobile devices. To make matters more complicated, some of them have physical...
Examples of Calls to Action and Offers for clients who need you now
So we're going to look at a couple of really good examples of calls to action on a few different sites that I found online. We're going to look at ticketshield.ca, ticketaid.ca and 24-hourticketpower.com and they all do a really good job of doing clear calls to action...
Selecting a Decent Hosting Provider
Another thing that you want to have under control is your hosting provider. Now again just defining terms, a hosting provider is the company that is hosting your website. So every website needs to be somewhere on the internet so that people can Google it, visit it...
Introduction to Re Engagement Strategy
So now that you have prospects in your lead bucket, you want to re-engage with them so you can deepen your relationship. What are some of the strategies that you can use to re-engage? The number 1 strategy for re-engagement is keeping it simple. If you have multiple...