Control of your Google Local Listings and Your Apple Maps Listing
Google has created something called Google local listings and whenever you do a search for a particular type of business you'll notice that there are a number of listings that will come up that have a lot of...
What does Video background mean in website design?
```html What Does Video Background Mean in Website Design? Many websites use video backgrounds, often believing it adds a modern, engaging touch. However, the reality is often different. A poorly implemented video background can significantly hinder user experience,...
What does Validation mean in website design?
```html What Does Validation Mean in Website Design? In the whirlwind of website design trends, the true meaning of validation often gets lost. Many agencies focus on flashy visuals and superficial elements, neglecting the core principle: does your website actually...
What does User testing mean in website design?
```html What Does User Testing Mean in Website Design? Many businesses approach website design with a focus on aesthetics and trendy features. They overlook a critical element: understanding how real users actually interact with their website. This is where user...
Going Outside Your Market For Inspiration
Expanding Your Marketing Horizons: Innovative Strategies from Competitive Industries Beyond Your Own In today's fast-paced digital landscape, businesses often focus solely on their direct competitors within the same market. While analyzing local and national rivals is...
What does User agent mean in website design?
```html What Does User Agent Mean in Website Design? In the whirlwind of website design trends, understanding the seemingly technical term "user agent" is crucial for building a truly effective online presence. Too often, businesses get caught up in superficial design...
Lead Buckets and Re Engagement in Social Media Channels
So let's talk about lead capture and re-engagement. And this is really going to give you a lot of clarity because there are so many social media channels out there that it's simply impossible to engage with all of them across the board and you shouldn't do it anyway....
What does Traffic mean in website design?
```html What Does Traffic Mean in Website Design? In the whirlwind of modern marketing, the term "website traffic" often gets thrown around without much critical thought. Many agencies focus on vanity metrics like sheer visitor numbers, leading businesses down a path...
What does Toggle menu mean in website design?
```html What Does Toggle Menu Mean in Website Design? In the ever-evolving landscape of web design, understanding the nuances of user experience (UX) is paramount. One seemingly small element, the toggle menu, significantly impacts a website's usability and overall...
What does Title tag mean in website design?
```html What Does Title Tag Mean in Website Design? In the noisy world of online marketing, many businesses get caught up in flashy tactics, forgetting the fundamentals. One such fundamental, often overlooked, is the title tag. While seemingly simple, the title tag is...
What does Thumbnail mean in website design?
```html What Does Thumbnail Mean in Website Design? In the crowded digital landscape, every element of your website matters. A seemingly small detail like a thumbnail can significantly impact user engagement and ultimately, your bottom line. Many agencies focus on...
Handling Prospects Who Will Need Your Services in the Future
In our last video we talked in detail about what to do when a person has an immediate need. And in this video, what we're going to do is talk about when someone has a future need. So they don't need your services necessarily right now or in the next week but they are...
What does Text editor mean in website design?
```html What Does Text Editor Mean in Website Design? In the whirlwind of website design jargon, the term "text editor" might seem deceptively simple. However, understanding its nuances is crucial for building effective and efficient websites. Many mistakenly conflate...
Content Marketing in your Law Practice
So what we're going to talk about this morning is the purpose of content marketing. And if you're on the fence about this whole thing I completely understand because I certainly was for a lot of years. Building content is all about removing sales friction. So...
What does Template mean in website design?
```html What Does Template Mean in Website Design? In the whirlwind of website design trends, the term "template" often gets tossed around without much clarity. Many businesses mistakenly view templates as a shortcut, a quick fix to launch a website without the...
What does Tabbed navigation mean in website design?
```html What Does Tabbed Navigation Mean in Website Design? In the crowded digital landscape, website design choices significantly impact user experience and, ultimately, conversion rates. Tabbed navigation, while seemingly simple, is often implemented poorly, leading...
What does Stock photo mean in website design?
```html What does Stock Photo Mean in Website Design? Many businesses, especially those new to online marketing, fall into the trap of using generic stock photos on their websites. While seemingly convenient, this common practice often undermines a company's brand...
What does Sticky navigation mean in website design?
```html What Does Sticky Navigation Mean in Website Design? Many website design trends come and go, fueled by fleeting aesthetic preferences rather than demonstrable impact. Sticky navigation, however, persists because it offers tangible user experience benefits and...
What does Social sharing mean in website design?
```html What Does Social Sharing Mean in Website Design? In the whirlwind of modern marketing, the term "social sharing" often gets tossed around without much critical analysis. Many agencies promote it as a silver bullet, a quick fix for boosting website traffic and...
What does Shortcode mean in website design?
```html What Does Shortcode Mean in Website Design? In the whirlwind of website development, understanding the nuances of coding can feel overwhelming. One term that often pops up, especially for those using content management systems like WordPress, is "shortcode."...
What does Search function mean in website design?
```html What Does Search Function Mean in Website Design? Many website owners misunderstand the true impact of a well-designed search function. It's often treated as an afterthought, a simple add-on rather than a critical component of the user experience and a...
What does Search engine mean in website design?
```html What Does Search Engine Mean in Website Design? Many businesses mistakenly view search engine optimization (SEO) as a separate entity from website design. They hire a designer, then a separate SEO specialist, often leading to costly rework and suboptimal...
What does Rollover effect mean in website design?
```html What Does Rollover Effect Mean in Website Design? Many website design discussions center around fleeting trends, ignoring the fundamental principles that drive lasting results. The "rollover effect," often touted as a crucial design element, is a prime...
What does Relative positioning mean in website design?
```html What Does Relative Positioning Mean in Website Design? In the whirlwind of website design trends, understanding fundamental concepts like relative positioning is crucial for creating effective and user-friendly websites. Many agencies focus on flashy tactics,...
What does Redirect mean in website design?
```html What Does Redirect Mean in Website Design? In the whirlwind of website design and digital marketing, understanding the nuances of redirects is crucial for maximizing your online presence and achieving measurable results. Many agencies focus on flashy tactics,...
What does Progressive JPEG mean in website design?
```html What does Progressive JPEG mean in website design? In the world of website optimization, you're constantly bombarded with buzzwords promising miraculous improvements. Progressive JPEGs are often touted as a magic bullet for faster loading times. But is this...
What does Print stylesheet mean in website design?
```html What Does Print Stylesheet Mean in Website Design? Many website designers and developers throw around the term "print stylesheet" without fully explaining its importance. This often leads to poorly formatted printouts, frustrating users and undermining the...
What does Portfolio mean in website design?
```html What Does Portfolio Mean in Website Design? In the whirlwind of website design trends, the term "portfolio" often gets tossed around without much clarity. Many agencies showcase a collection of visually appealing websites, but a true portfolio represents far...
What does Pop-up mean in website design?
```html What Does Pop-up Mean in Website Design? In the ever-evolving landscape of digital marketing, the term "pop-up" often evokes a mixed reaction. Many associate it with intrusive, annoying advertisements that disrupt the user experience. However, a nuanced...
What does Plugin mean in website design?
```html What Does Plugin Mean in Website Design? In the whirlwind of website development, the term "plugin" often gets tossed around, sometimes with a vague understanding of its true meaning and impact. Many businesses treat plugins as quick fixes, adding them...