A Marketers View on How Stories are Told in Narrative and Poetic Painting
My professional life is rooted in marketing strategy, where data, messaging, and audience connection are paramount. Yet, my personal passion lies in narrative art, a world where emotion and story are conveyed through paint. I’ve always been struck by the fascinating…
Why Human Accountability Matters More Than Ever
We’ve all used spell check. We’ve relied on grammar tools to polish our content. But AI-powered marketing tools represent something fundamentally different. They don’t just fix typos or suggest better words—they can generate entire campaigns, write…
Elon Musk’s New Playbook for X Advertising: Why Benefit-Based Targeting is Your Golden Ticket
In a recent “Ads Update + AMA,” Elon Musk laid out his ambitious vision for the future of advertising on X, the platform formerly known as Twitter. For those of us at Zero Noise Marketing, it was a validating moment, as Musk championed a philosophy…
How Websites Are Valuated When Selling Your Business: A Practical Guide for Business Owners
In today’s digital-first economy, your website isn’t just a marketing tool—it’s often your most valuable business asset. Yet when it comes time to sell, many business owners discover they’ve dramatically undervalued their digital properties or…
The New Rules of Social Media Marketing in 2025: A Critical Analysis of Gary Vaynerchuk’s Latest Insights
In an era where digital marketing strategies evolve at breakneck speed, few voices carry as much weight in the industry as Gary Vaynerchuk. His recent 23-minute presentation at CMO NOW during Advertising Week 2025 offers a masterclass in understanding the fundamental…
Is SEO Worth It in 2025? A Data-Driven Analysis for Business Owners
The digital marketing landscape continues to evolve rapidly, with artificial intelligence, changing consumer behavior, and new technologies reshaping how businesses reach their customers. For business owners evaluating their marketing investments in 2025, one critical…
Marketing With AI: Using AI to Leverage Human Authenticity, Not Replace It
The marketing world is obsessed with AI. We’re told it will write our emails, create our social media posts, and manage our customer relationships. But a growing fear is holding many business owners back: “Will AI make my brand sound like a robot?” It’s a valid…
Unlock the Power of Web3 Domains: Your Gateway to a Decentralized Future
The internet is undergoing a monumental shift. We are moving from a centralized Web2, dominated by a few tech giants, to a decentralized Web3, built on the principles of blockchain technology, user ownership, and transparency. At the heart of this new internet…
Track Ad ROI with Temporary Phone Numbers: Proven Strategy, Clear Costs
Track Advertising ROI with Temporary Phone Numbers: A Proven Approach with Transparent Costs At Zero Noise Marketing, we use Twilio’s temporary phone number tracking as a best-in-class solution, proven by top car dealerships to maximize advertising ROI. By assigning…
Ontario Made Program: Boost Your Brand with Zero Noise Marketing
Current Marketing Grants in Ontario, Canada 2025 Complete Guide for Kingston Area Businesses Updated: January 2025 Important Disclaimer We do our best to provide accurate and up-to-date information about available marketing grants and funding programs. However,…
Unlock Your Brand’s Potential: Ontario Made Program & Marketing
Hidden Gems and Bubbles: How We Price What Matters Value isn’t real. It’s a story we tell ourselves. A house, a violin, a stock—worth nothing until someone sees it, names it, believes it. Even intrinsic value, that sacred cow, is just a guess about what something…
Using Artificial Intelligence in Sales and Marketing
Leveraging AI in Marketing: Insights and Strategies Author: Jason Tanner, Zero Noise Marketing Introduction: In the realm of digital marketing, artificial intelligence (AI) is not just a buzzword but a game changer. My journey with Zero Noise Marketing, a consultancy…
Navigating the Transition: Overcoming the Valley of Despair in New Marketing Strategies
Reading Time: 5 minutes Hashtags: #ChangeManagement #BusinessStrategy #MarketingInnovation #OrganizationalChange #Leadership In the ever-evolving landscape of business and marketing, introducing a new marketing approach or product to a novel audience is a journey…
What is A/B Testing?
Unlocking Growth: A/B Testing for Small Businesses In the clamorous world of digital marketing, standing out requires more than just a strong presence; it demands a relentless pursuit of optimization. For small to medium-sized businesses (SMBs), every marketing dollar…
Introducing Helcim Development Services for WordPress!
Introducing Zero Noise Marketing: Your WordPress Plugin and E-commerce Integration Experts with Helcim Credit Card Gateway Services! At Zero Noise Marketing, we not only specialize in creating seamless integration of Helcim credit card gateway services into your…
Nurturing Leads Effectively: a Review of Russell Brunson’s “Dot Com Secrets”
Estimated Reading Time: 6 minutes Hashtags: #EmailMarketing #LeadNurturing #DigitalMarketing #DotComSecrets #RussellBrunson Introduction: In the world of marketing, not all prospects come with the same level of urgency. To successfully convert leads into customers,…
Ep 003: Awareness: Finding The right content for prospects at the beginning of their buying process
Introduction: In Episode 3 of our video series, we delve into the importance of creating relevant content for prospects in the early stages of their buying process. While content creation can be a demanding task, it becomes much easier when you know there is a genuine…
Search Engine Optimization Services & Subtypes
Enhancing Your Website’s Performance with Search Engine Optimization (SEO) Our comprehensive Search Engine Optimization (SEO) service is designed to maximize the potential of your website. We employ a diverse range of tactics and strategies to improve your search…
How to reduce or eliminate 502 errors on your WordPress or PHP website
How to reduce or eliminate 502 errors on your WordPress or PHP website Common Causes of 502 Bad Gateway Errors The 502 Bad Gateway error is an HTTP status code that indicates that one server on the internet, while acting as a gateway or proxy, received an invalid…
Episode 002 – The Awareness Stage of the Buying Stage: Getting in on the ground floor
Introduction: In the world of marketing, striking a balance between capturing the attention of an ideal prospect and avoiding annoyance or interruption is crucial. The best way to achieve this is by aligning your marketing efforts with the natural buying process of…
Episode One : Whats going on in your buyers mind?
Title: Understanding the Buying Process: Getting Inside the Minds of Your Ideal Prospects Introduction: In the world of business, we often encounter challenges such as a shortage of leads, underperforming sales, or prospects who disappear before closing a deal. So,…
Must have pages for your Shopify website
So, why should you bother with these basic pages on your Shopify or E-commerce Store? First and foremost, to outperform your competitors! If you ran competitive research for your company and discovered that the majority of them don’t have one of these pages, that’s a…
Content Strategy: Discovery Sophisticated Questions
Unveiling the Sophisticated Questions: A Guide to Crafting Relevant Content Using Social Media and Blogs Introduction A proven approach to engaging with potential customers is by providing answers to their most relevant questions. In this comprehensive guide, we’ll…
How to Eliminate Sales Friction
How to Eliminate Sales Friction Introduction Allow me to share an intriguing story about one of my esteemed customers who recently experienced a remarkable sales encounter. This customer deals in selling a range of boats, from affordable fishing dinghies to luxurious…
Quotes – Phil Knight Play by the rules, but be ferocious. -Phil Knight https://www.zeronoisemarketing.com
Pronunciation: /fəˈroʊʃəs/ (fuh-ROH-shus) Ferocious means very fierce or aggressive. Think of a lion protecting its cubs – that’s ferocious. In business, it means being bold and determined while still acting ethically. It’s about having a strong, passionate drive to…
Get the Noise Out of your LinkedIN Marketing
Get the Noise Out of Your LinkedIn Marketing In today’s saturated digital landscape, LinkedIn has become a crucial platform for B2B businesses and professionals alike. However, the sheer volume of content and activity can feel overwhelming, making it difficult to cut…
Why Bother With Usability Testing for Your Law Firm Web Site?
Usability testing. There’s a growing community of usability testing options available for marketers. These new options utilize teams of testers who provide meaningful feedback to website developers. If you are at all involved with conversion rate optimization, you…
Dean Hannon Drive Engagement ZNMP Episode 008
https://www.youtube.com/watch?v=3fl0tBSfWKQ&t=3s Episode highlights: 01:33 – Engagement Journey 03:59 – The Orange Revolution (Five Key Areas to Drive Engagement and High Performance)08:08 – Performance Implications of Structured Approach 11:45 – Three…
What does Client-side routing mean in website design?
KLI-ent-syd ROW-ting Imagine a large house. Client-side routing is like having a detailed map of that house inside your phone. Instead of having to go outside and walk around to each room, you can use the map (your phone) to instantly “jump” from one room…
006 ETEO Tracey Snow Lennox and Addington Economic Development
In this episode we’re talking to Tracey Snow of Lennox and Addington Economic Development. While the life as an Entrepreneur can feel like a lonely struggle at times, in L&A it doesn’t have to be. With just a phone call, you have access to a remarkable network…