The other thing you want to make sure that you have is control over your Google Analytics. And Google Analytics is just a service that Google provides for free that allows you to monitor the traffic coming in to your website and then make certain insightful decisions...
Google has created something called Google local listings and whenever you do a search for a particular type of business, you’ll notice that there are a number of listings that will come up that have a lot of very good detail on on businesses that are in your...
So in this section I’m going to show you how to use some online tools to do keyword research. Now, we’re interested in doing keyword research because we want to be ranked for certain terms that people are actually using when they’re doing a search...
How can we create an offer that will pave the way to re-engagement with a prospect who doesn’t have a short-term immediate need for your services? Well, the first thing that we need to do is recognize the mindset that that prospective client is in. And that...
Welcome to the sample request for proposal. So what we’ve done is we’ve prepared the best of the RFPs that we’ve received from professional organizations over the years at my company: Nappanee Marketing Group. We have compiled that into a single...
So let’s talk about w3c compliance and accessibility. Over a billion people are connected to the Internet and they’re viewing your website either on a desktop machine or on any number of mobile devices. To make matters more complicated, some of them have...
